We are on the cusp of a truly transformational period in the marketing services industry. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. The industry will be redefined by marketing agencies that are more nimble, tech savvy, open, and collaborative. Digital services will be ingrained into the DNA of every agency, and blended with traditional methods to execute integrated campaigns. Agencies will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. They will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Their value and success will be measured by outcomes, not outputs. Their strength and stability will depend on their willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. This is the future of the marketing-services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Digital Marketing & Entrepreneurship – The Opportunity to Emerge Workshop was conducted at Amruta Institute of Engineering and Management Sciences (AIeMS) for MBA in Marketing Management Students’ on 26th May 2022.
This workshop provided the students actionable tips and advice to help them take their marketing business from idea to execution. Learn how to develop their service offerings and position them as essential to the clients they’re looking to attract. Discover how to review and reframe the business plan for their startup. Get strategies for refining their new business pipeline, identifying partners, and establishing the pricing model for their services. Plus, learn how to get ready for launch by developing a stellar digital marketing strategy.
We thank the AIeMS Management for providing us an opportunity to address their students’ and help them take their career to the next level.