Be Job Ready Digital Marketing Specialist!
Give Wings to Your Career by Learning Today's Most-Demanded Digital Marketing Skills.
Course Overview
Consumers are increasingly turning to online sources for information, making digital marketing the dominant force. The COVID-19 pandemic accelerated this shift, pushing businesses to connect with audiences online. While TV remains an option for some, digital marketing offers unmatched precision and reach, allowing you to target local and global audiences effectively.
This booming industry is expected to reach ₹539 billion by 2024, creating a wealth of career opportunities. India’s massive internet user base, currently exceeding 700 million and projected to reach 950 million by 2025, fuels this growth. With platforms like YouTube leading the way in ad reach, digital marketing is the key to success in the Indian market.
Average Entry Level Salary In Digital Marketing ₹4, 69,000/year (India), $53,142/year (USA)
Digital marketers are in high demand, and in this unique course, you’ll learn exactly the skills you need to succeed in the field.
From marketing plans and content strategy to SEO and analytics, this course guides you through the best practices and principles of digital marketing.
What you will Learn (Course Curriculum)
As a Digital Marketing Specialist You’ll lead and work in tandem with an organization’s marketing department to identify the target markets and their personas, determine the right digital marketing channels and drive digital marketing initiatives that help generate business and create a unique identity for the brand.
- Own and improve your brand’s footprint across all digital marketing channels
- Design and manage marketing campaigns that drive website traffic, and acquire leads
- Create outcome-driven marketing strategies based on detailed competitor analysis, and industry benchmark
Following are the modules explored in this course, all created by industry experts, packed full of practical exercises and real-world examples to help you Become an Industry Ready Digital Marketing Specialist.
Building a digital marketing strategy is a journey. In this module, we offer a framework to help you define your business’s value proposition and branding, while mapping out your customer journey, content strategy, and channels to achieve your business goals.
Project: Get Ready to Market
In this project, you’ll strategize marketing plans for your own company or a sandbox company we’ve provided. You’ll summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product. Based on your framework, you will map out the stages and touchpoints of your customer journey and plan different types of content and channels at each stage.
In this module, you’ll learn the value of marketing data and trending technologies. By the end, you’ll understand how popular marketing analytics tools, such as Google Analytics, can help you understand your audience, measure the success of your acquisition, understand engagement efforts, and evaluate your user’s conversions to your goals.
Project: Draw Insights from Marketing Data
In this project, you’ll build data-driven insights for your marketing plans. Using data and Google Analytics, you’ll answer questions and derive key insights about audience, behavior, and conversions from existing marketing efforts. You’ll also identify key areas of focus or change for your marketing plans.
Social media has become one of the most powerful marketing tools available. In this module, you’ll learn more about the differences between commonly used social media platforms and the importance of planning. Plus, you’ll become familiar with managing your social media presence, building community, leveraging organic and paid, creating effective content for multiple platforms, and generating campaigns.
Project: Marketing Your Content
In this project, you’ll build a real social media campaign strategy for an edtech brand. The project includes researching and creating an organic advertisement strategy and a paid advertising strategy as part of a social media marketing campaign. You’ll be provided with numerous resources that include information related to business goals, campaign objectives, past campaign performance data, audience personas, and more to help you build an effective strategy.
Search engines are an essential part of the online experience. Learn how websites are optimized in search engine results using link-building, keywords, and UX design. Then conduct a search engine optimization audit in which you’ll offer recommendations for improving a website.
Project: Conduct an SEO Audit
In this project, you’ll audit a website and recommend actions to optimize its ranking in search engine results. You’ll also conduct analysis of competitors’ websites and offer strategies for search engine optimization.
Optimizing visibility in search engine results is an essential part of online marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you’ll learn how to create, execute, and optimize an ad campaign using Google Ads.
Project: Evaluate a Google Ads Campaign
In this project, you’ll be building and evaluating the performance of a Google Ads search campaign. For the first part of the project, you’ll create your campaign—starting by identifying the product and working all the way to the KPIs. For the second half of the project, you’ll evaluate an existing campaign and provide optimization suggestions based on the provided data.
Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by technology advancements with mobile, video, and targeting. In this course, you’ll learn about display advertising: how it is bought and sold, how to set up a campaign using Google Ads, and how to effectively reach audiences across multiple channels.
Project: Plan a Multichannel Ad Campaign
In this project, you will develop a plan to effectively run a multichannel campaign for one of the top B-schools in India. You will first measure the effectiveness of previous advertising campaigns and recommend ad optimizations based on these results. You will then evaluate multichannel test results to determine whether these recommendations will achieve your marketing objective. Using the previous results, you will plan your next multichannel campaign and provide recommendations to further optimize your display and YouTube video ads.
Email is an effective marketing channel, especially at the conversion and retention stages of the customer journey. In this module, you’ll learn how to create an email marketing strategy, execute email campaigns, and measure the results.
Project: Market with Email
In this project, you will plan and prepare an email marketing campaign for an educational institution. You will write an email and evaluate the results of an email campaign.
Businesses spend a ton of money on websites that don’t work. website guides customers through the curiosity phase of the relationship. The reason Businesses make mistakes on their website is because they aren’t looking at the website like their customers are looking at the website
In this module, you will learn how to wireframe and create a powerful WordPress website for marketing (using a theme).
Project: Build Website with WordPress
In this project, you will wireframe and develop a website for a private university using a theme. You don’t need any coding experience at all. No prior knowledge of WordPress is required as everything will be covered in this course.
In this module you will understand how a modern marketing funnel works, generate high quality leads using content and create high converting lead magnets and landing pages
Project:
Build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences.
In this module you will learn how to earn money using the skills learned in this course.
The module covers: starting Digital Marketing Agency, Freelancing and Affiliate marketing.
Course Frequently Asked Questions (FAQs)
Yes, digital marketing is a well-paid career in India. More than half of consumers discover brands via social media news feeds. This rise in popularity of the power of online content and advertisements have placed a high demand for digital marketing experts in the market.
A digital marketing specialist in the USA earns upto $50,139 per year, while a digital marketing manager earns $75,000 annually. The annual pay differs for other digital marketing roles, such as PPC experts, social media marketing specialists, digital marketing consultants, and search engine optimization (SEO) managers. According to Indeed, a digital marketing manager makes $76,477 in New York, while $66,248 and $67,170 in Denver and Chicago, respectively.
The online world is evolving, and the future of digital marketing is promisingly bright and secure. Nearly 77% of companies worldwide have already adopted the industry’s best content marketing strategies, and more are likely to join the list to make a place for themselves in the digital world. The demand for innovative and updated digital marketers has been skyrocketing, and the upward growth trend is here to stay.
3 months
₹15,000 (including GST).
Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: social media analyst, social media manager, social media coordinator, social media marketer, social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, digital marketing manager, internet marketing manager, website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, search analyst, paid search marketing manager, digital marketing manager, growth and acquisition specialist, and email marketing manager.
There are several benefits of SEO and digital marketing course. You can find numerous great opportunities in this field. For instance, you can become an SEO Expert, Social Media Manager, YouTube Marketer, PPC Expert, Email Marketing Specialist, Google Ads Expert, etc.
You can also start blogging, create a strategy for it, learn affiliate marketing, and earn huge amounts of passive income.
Moreover, when you have the right skills, you can create your own website, do its SEO to bring relevant traffic, sell your products and services, and grow a business.
If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills to run actual advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analysis, then this is the right program for you.
No prior digital marketing training is required, but it is recommended that learners are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the internet through an online browser.
All our trainers are industry experts having 5 to 10 years of experience in online marketing. For certain modules, we also introduce specialized trainers.
Yes. Certificate of Completion from EduElevate Academy will be provided.
You can appear for the following Google Certification after the completion of the training program
- Fundamental exam
- Search Exam
- Display Exam
- Google Analytics for beginners
- Fundamentals of Digital Marketing
Yes. We offer 1 hour of free demo class so that you can check the quality of our program. When you are satisfied, then you can enroll yourself and jumpstart your learning.
Yes.
Yes. Digital marketing is a unique and completely skill-based field that doesn’t require any degree or prior experience. You can learn digital marketing after class 12th and make a career in it.
Course Details
Duration:
3 Months
Course Fee:
₹15,000 (including 18% GST).
Upcoming Batch Date:
May 2024
Course Launch for MBA Marketing Students @ Vidyavardhaka College of Engineering, Department of Business Administration, Mysuru
Course Completion for MBA Marketing Students @ Vidyavardhaka College of Engineering, Department of Business Administration, Mysuru
Student Testimonials
Jatin Kumar D, MBA Marketing, VVCE, Mysuru
Hrithik Gowda K N, MBA Marketing, VVCE, Mysuru
Ranjana S, MBA Marketing, VVCE, Mysuru
Gaurav Jain, MBA Marketing, VVCE, Mysuru
Have More Questions
It’s time for you to future-proof your career! Speak one-on-one with our counselors and clear all your queries. We know that we are influencing the foundations of your future, and we take this responsibility very seriously. With EduElevate, we ensure that you always get top-class
training backed by practical projects and future prospects. Wishing you a successful & future-proof career!
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